Hi, I’m Kate—Founder & Chief Mum at The Lovely Lane! 🤍
Welcome to my little corner of the internet! Based right here in Sydney, The Lovely Lane started from a simple dream: to find baby clothes that were actually as soft, practical, and beautiful as our little ones deserve.
❣️Why we’re a bit different:
I’m not just a shop owner; I’m a mum of three children who has been through the midnight changes and the messy playdates. That’s why I decided to stop searching for the perfect outfit and design my own long-sleeve romper! I obsessed over every stitch and snap to make sure it’s the softest, easiest piece in your baby’s wardrobe. From my custom designs to our curated minky blankets and kimonos, if I wouldn't put it on my own kids, you won’t find it here.
My Promise to You:
• Mum-Tested Quality: Everything is chosen for "cloud-like" softness, cutest and durability.
• Real Support: When you shop here, you’re chatting with a real Aussie mum, not a robot.
• Packed with Love: Every order is hand-packed by me, from my home to yours.
Thank you for supporting my small business and letting The Lovely Lane be a tiny part of your family’s big adventures!